Open skies and Air India

India and the U.S. finally drafted an open skies agreement. This means $700 airfares, more direct flights, more flights from smaller airports, and more flights from U.S. carriers, so you don’t always have to fly via Lufthansa, KLM, Singapore or Air India. The agreement eliminates all kinds of crufty protectionism dating back to the national carrier-dominated era of air travel: Air India is not currently allowed to fly to both Los Angeles and San Francisco, for example, and only three carriers are allowed direct flights; all others have to route via a third country. India’s domestic air travel is surging 20% a year, international at nearly the same rate. The agreement will probably be signed next month.

(Note to the savvy: Turkish Airlines from NYC to Delhi is beautiful and inexpensive; you fly in nearly a straight line, plus you get to see gorgeous Istanbul and the palaces and mosques of the Ottoman Empire.)

While we’re modernizing air travel, will someone please update Air India’s hokey, ill-conceived jet paint? The tagline in goofy Curlz script reminds me of the shabby Indian restaurant in Where’s the Party Yaar? (‘When you can’t afford the Palace, come to the Place!’)

The Mughal arches surrounding the windows are cute, but ‘antique’ is the last thing you want to associate with an airplane from a developing country. Think modernist. Think Virgin Atlantic. Maybe use the stylized Air India centaur . Graphics department — futtafut!

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4 thoughts on “Open skies and Air India

  1. What we need is a merger between the Branson empire and AI – new airline to be called “Virgin India” The airline for arranged marriages between people of good character 😉

  2. The Mughal arches surrounding the windows are cute, but ‘antique’ is the last thing you want to associate with an airplane from a developing country. Think modernist.

    Couldn’t disagree more. We need to use symbols that best represent India and our ancient culture and traditions are certainly part of it. It is when we start using symbols or slogans such as ‘India Shining’ that create an image that is patently mismatched with reality, that we have a problem.

    Agree on the use of the Curlz typeface- too cutesy and inappropriate.