The Walt Disney Company launched last week their first two channels in India, hoping to stake a claim to the country’s 100 million children under the age of 10.

The multi-genre Disney channel and the animation-led Toon Disney are being broadcast in three regional Indian languages apart from English.

The channels will target different age-groups at different times.

The two channels will be available in English and Hindi in northern Indian and in Telugu and Tamil in the south.

They join a fast-expanding marketplace for children’s programming in India, which has welcomed three additional channels this year alone.

BBC News: Disney launches India TV channels