The UK crowns a new Queen

Aishwarya Rai’s star rose over Britannia last weekend as Bride and Prejudice premiered at #1 in the UK (thanks, Ennis). The film, directed by Gurinder Chadha, sold £1.67M ($3M) in tickets and topped Saw, Wimbledon and Resident Evil 2.

Adjusted for population, that’s the equivalent of a $15M U.S. opening, pretty decent since the UK film industry doesn’t produce many blockbusters. The UK’s most successful opening of all time, Bridget Jones’ Diary, did £5.7M ($10.2M) its first weekend, or the equivalent of $51M in population-adjusted dollars.

Rai follows in the illustrious desi footsteps of Queen and curry as the UK’s most popular. The film opens in the U.S. in limited release on Christmas Eve.

Bride and Prejudice is the first English-language Bollywood musical to succeed in a mainstream market, Lagaan (Rs. 375M in India) and Monsoon Wedding ($30M worldwide) notwithstanding. The UK audience was probably drawn by its affection for Chadha’s Bend It Like Beckham. It’s been a year of crossover firsts: the first desi Broadway musical, the first Indian-American Olympic medalist, and now the film.

Previous posts on Bride and Prejudice: 1, 2. Also see newly-released film clips, the reviews, and the trailer.

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