We’re always looking for a gratuitous reason to put up a pict of Ms. Rai – CNN.com – Ash leads the Bollywood brand – Sep 1, 2004

MUMBAI, India (CNN) — Think global brands and the first names to come to mind might be Microsoft, McDonald’s, Toyota or Samsung.

For India, that global brand is Bollywood, the massive film and entertainment industry that has its heart in the city of Mumbai.

And its best-known brand ambassador is former Miss World Aishwarya Rai, an actress who is proving adept at a multilingual and multinational approach to picking scripts.